A Legacy of Royal Fragrances
Who We Are
Welcome to ITRA, where we bring the timeless beauty of traditional Indian fragrances to the modern world. Our mission is to revive the rich legacy of attars—a heritage dating back centuries—by offering authentic, handcrafted scents that evoke a sense of royalty and elegance. With each bottle, we aim to connect people with the essence of India’s aromatic heritage, using pure and natural ingredients in every blend. We believe that the experience of wearing fragrance should be as unique as it is affordable, making high-quality scents accessible to all. Join us in rediscovering the essence of A Legacy of Royal Fragrances.
Our Mission
At ITRA, we envision a world where traditional Indian scents are celebrated and cherished. We strive to be the bridge between heritage and modernity, helping people experience the allure of attar in its truest form. Our commitment is to offer luxurious, accessible fragrances, enabling everyone to embrace India’s aromatic legacy, one drop at a time.
Prity Banerjee
A passionate social entrepreneur, Prity Banerjee combines her commitment to positive social change with her deep-rooted love for traditional Indian fragrances.
Through ITRA, Prity aims to revive India’s aromatic heritage while empowering individuals and organizations to create a better, more inclusive world.
Follow @itraperfumes
checkout all our latest products and updates on our instagram page