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A Legacy of Royal Fragrances
About ITRA Perfumes
An itra — or attar — is perfume in its oldest form: fragrance held in oil rather than cut with alcohol. It is applied a drop at a time, warms with the skin, and changes over the hours you wear it.
We make ours by hand, in small batches, using natural materials and methods that have been passed down rather than industrialised. The range is deliberately short. Each fragrance is one we would wear ourselves.
How we sell
Orders are placed over WhatsApp rather than through a checkout. It means you can ask what something actually smells like, tell us who it is for, and get an answer from a person before you buy. We confirm the total, arrange the courier, and send tracking once it ships. We deliver across India.
The range
- Attars — Pure oil-based fragrance in a roll-on bottle. Undiluted, long-wearing, applied to the pulse points.
- Perfumes — Our attars in a lighter spray base — the same fragrance, easier to wear through the day.
- Incense Sticks — Hand-rolled incense for the home.